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Empower Aesthetics Appoints Alyssa Rapp as Chief Executive Officer

Austin, TX – January 10, 2024-- Empower Aesthetics (“Empower” or “the Company”), a national medical aesthetics platform and Shore Capital Partners portfolio company, today announced the appointment of Alyssa Rapp as Chief Executive Officer (“CEO”). Rapp is a seasoned executive with 20 years of experience leading healthcare services and consulting companies, as well as growing and scaling businesses. She has served on Empower’s Board of Directors since the Company’s inception in August 2022.

“Alyssa has made a meaningful impact since joining our board and we are excited to welcome her as Empower’s next CEO. Coupled with her strategic thinking and steadfast dedication, Alyssa’s knowledge of our business and experience in leading healthcare, wellness and consulting companies will help us serve our businesses better. She has a passion for accelerating the growth of high-potential companies and the board is confident in her ability to advance Empower to the next level,” said David Barr, lead independent director of the board of Empower.

“Empower has built a strong platform with a tremendous network of entrepreneurs and has a bright future ahead. I’m pleased to welcome Alyssa as Empower’s new CEO. She is a wonderful fit for the organization and unlock further growth opportunities for our stakeholders,” said John Hennegan, Chairman of the Board of Empower and co-founder of Shore Capital Partners.

“I’m thrilled to join the Empower Aesthetics team and partner with our board and incredible executive leadership team to accelerate the growth of multi-site, consumer, and healthcare services businesses. While serving on the board, I’ve been impressed by the Company’s ability to rapidly scale brands in the aesthetics industry with unmatched resources, tools and expertise. I look forward to partnering with our founding partners and business leaders to reach new heights while maintaining the highest quality of care for our patients,” said Rapp.

Empower is actively pursuing an acquisition strategy, looking for like-minded, growth-oriented leaders in aesthetics to join a trusted network, share best practices and elevate success. The Company brings resources to help leaders grow their businesses, invest in employees, fine-tune operations, and ultimately see more patients while maintaining the utmost quality of care.


Most recently, Rapp served as the CEO of Healthwell Acquisition Corp., a special purpose acquisition company focused on businesses in healthcare technology, tech-enabled healthcare services, and tech-enabled wellness. From 2018 to 2021, she served as CEO of Surgical Solutions, a B2B healthcare services business providing non-clinical surgical services to hospitals, where she led a successful turnaround of the enterprise, driving 21% sales growth with 90% customer retention. From 2015 to 2018, Rapp served as the founder and CEO of Bottlenotes, Inc., a leading interactive media company. Before that, she served as the managing partner of AJR Ventures, a strategic advisory firm for family offices and private equity firms on market development, digital and e-commerce strategies for select portfolio companies.

Rapp serves as an independent director of Elevate Women’s Health and Health Data Movers, and an elected school board member for District 36 in Winnetka, Illinois. She is a lecturer-in-management at Stanford University’s Graduate School of Business and Adjunct Professor of Entrepreneurship at the University of Chicago’s Booth Business School. Rapp earned a B.A. in Political Science and the History of Art from Yale University in 2000 and an M.B.A. from Stanford University’s Graduate School of Business in 2005. She is the author of Amazon Bestseller, Leadership and Life Hacks: Insights from a Mom, Wife, Entrepreneur & Executive (ForbesBooks, October 2019).

About Empower Aesthetics

Backed by Shore Capital Partners, Empower Aesthetics is a national aesthetics platform that provides the tools, support and strategy to empower aesthetic owners and practices to reach new heights while maintaining the highest quality of care. Headquartered in Austin, Texas, Empower is looking for providers with whom to partner and grow the right way. To learn more about Empower Aesthetics, please visit or email

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